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| HANDS-ON
SALUMI FROM FRA'MANI |
| BY MARK MIDDLEBROOK |
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Salumi-the large category of pork-based comestibles
that see some combination of salting, stuffing into
intestines, and curing-can easily become an obsession.
Salame, prosciutto, pancetta, sausage, and the like
demonstrate that fermentation and aging work wonders
not just on grapes and grains, but on meats as well.
Besides the porcine pleasure of eating them, there
is for those who get really hooked the challenge and
reward of making them. Just ask Paul Bertolli, former
chef and cookbook author for Chez Panisse and the man
who made the reputation of Oliveto restaurant for uncompromising,
authentic Italian food. During his tenure at Oliveto,
Bertolli traveled often to Italy to learn the art of
the salumiere. He brought the fruits - or rather, the
meats - of that labor to his restaurant's tables, especially
during the annual "Whole Hog" dinners.
Bertolli's most recent book, Cooking by Hand, includes
a lengthy, gracefully written chapter on salumi-making.
It functions as an inspiring treatise on the subject,
with a discussion of traditional techniques, instructions
for the modern home kitchen, advice on equipment, tips
and warnings, and recipes for a wide range of salumi.
Salumi-making gradually consumed more and more of Bertolli's
attention, to the point where he decided to leave Oliveto
and concentrate all of his attention on stuffing pork
flesh into casings. Thus was born Fra'Mani, an artisanal
salumi-making operation based in Emeryville.
After months of preparation, Fra'Mani recently began
selling its first products to restaurants and food markets,
including the Berkeley Bowl, Monterey Market, The Pasta
Shop, Star Grocery, and Whole Foods. The first products
to come out in June were two sausages (a classic Italian
with anise and garlic and a spicy Italian, which adds
sweet, dried peperoncini) and Salametto, a small, hearty
salame laced with garlic. Other, longer-aged salami,
such as Salame Toscano and Soppressata, will become
available soon, after they finish their terms in Fra'Mani's
aging room.
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I had the opportunity to taste a range of Fra'Mani
salumi in June at Slow Food events in San Francisco
and Oakland. Not surprisingly, every one was excellent.
The standouts were a superb Coppa di Testa, with its
beguiling visual, textural, and flavor variety, and
the aforementioned Salametto, which was an outstanding
accompaniment to a wide range of Italian regional wines
that we were tasting.
Bertolli is not the only East Bay chef to seek out
a clientele for his salumi obsession. Christopher Lee,
another Chez Panisse alumnus, has long included his
house-made salumi on the menu at Eccolo on 4th Street
in Berkeley, and John Smulewitz recently added his own
salumi to the choices at his trattoria-style Dopo on
Piedmont Avenue in Oakland. These are happy times for
thus of us who can't get enough of the whole hog

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| NOWHERE
ELSE BUT HERE |
| The Context of Berkeley's Food
Revolution |
| BY DERRICK SCHNEIDER |
Berkeley's food revolution began on a police car's
roof in Sproul Plaza on October 1, 1964. Three thousand
students spontaneously trapped the cruiser that held
fellow student Jack Weinberg after he deliberately violated
new and capricious campus rules. The impromptu crowd
listened as Mario Savio, a tall, curly-haired student
with a worried look, climbed on top of the police car
and spoke to the throng.
He didn't talk about food. He didn't talk about farmers.
He talked about the university's limits on free speech
and the problems with modern education. But a new American
cuisine stirred that day, built on the philosophy of
Savio and his peers: You could only solve problems by
going around the establishment, not by working within
it.
The Free Speech Movement pushed Savio into the limelight,
but his politics were more evolutionary than many recognized
at the time. Berkeley became a magnet for left-wing
activists during the early 60s. "Berkeley was where
it was at if you wanted trouble," says David Lance
Goines, the activist and graphic designer who created
the iconic Chez Panisse artwork and typography. The
turbulent student body came to distrust the authority
figures who dragged them from civil rights protests
and imposed arbitrary rules on campus.
After the Free Speech Movement, students such as Alice
Waters protested the government's stance on Vietnam
and civil rights. But the protests became riots when
volunteers from the school and community tried to form
People's Park in 1969. Governor Reagan called in the
National Guard to stop the peaceful conversion of UC
land to a community park. The People's Park protectors
gushed down Telegraph Avenue, pursued by the tromp of
boots, the whoosh of tear gas canisters, and the occasional
bang of martyr-making gunshots. The town's residents
were outraged. Savio created 3000 activists; Reagan
created ten times that many.
When the smell of tear gas dissipated from the paperbacks
at Cody's Books, and Guardsmen marched back to their
homes and families, a thrumming energy filled the void.
The activists had beat the establishment. The First
Amendment protected political student groups on campus.
The government was pulling troops from Vietnam. Trees
grew in People's Park. Anything seemed possible.
SMALL IS BEAUTIFUL
Savio's philosophical heirs found their next fight
in Frances Moore Lappé's Diet for a Small Planet,
which came out in 1971. The book educated its many readers
about the ecological consequences of industrial agriculture.
Veterans of Berkeley's protests had no problem believing
that government and agribusiness had short-changed the
environment for financial gain.
Local shoppers took up the cause and bucked the mainstream
food chain. They sought out organic produce-at that
time a fringe movement by maverick farmers. They tried
to shorten the distance between the soil and their supper
plates, the first stirrings of the Eat Local movement
that motivates modern-day foodie philosophers. Then,
as now, the just-add-water fertility of California's
Central Valley enabled this food lover's utopia: It's
easy to find local produce when a sprawling agricultural
region sits just over the hills.
This new political movement had better side effects
than the tear gas and jail time that activists faced
in previous fights. Local food meant fresher food. The
same passion that inspired an organic farmer also inspired
him to grow great produce. California cuisine's central
tenets came to life in local kitchens and produce aisles.
"Flavor was our aesthetic," says Kermit Lynch,
who opened a wine shop to fund his musical career and
then became an importer whose passion for traditional
French wine has a fanatical following throughout the
country. The counterculture that settled in Berkeley
in the 60s and 70s appreciated beauty and explored it
in the local art scene. Film buffs watched art films
and classics at the Telegraph Repertory Cinema. Music
lovers listened to jazz and blues at Larry Blake's.
Poetry enthusiasts browsed the West Coast's largest
selection at Cody's Books. It made sense to explore
the beauty of food.
THE HIPPIES
The combination of aesthetics and politics meshed well
with the Hippie ideals that wafted from San Francisco
on a cloud of sweet-smelling smoke. The radicals in
Berkeley wanted to change the world: The Hippies wanted
to live in a different one. They believed that if you
lived your life the way you thought the world should
be, the world would join you.
The Hippie mentality appealed to the new population
of drifters and dreamers who came to Berkeley to live
out an alternative lifestyle. Mario Savio proclaimed
victory for free speech in 1964, but America heard "Anything
goes in Berkeley." The town's population began
to self-select: "Nice" people stayed away,
"troublemakers" came in droves. Left wing
artists replaced the conservatives who dominated the
town in the early 60s. Mainstream-defying collectives
sprang up everywhere, including the Cheese Board, the
successful business that Elizabeth and Sahag Avedisian
sold to their employees in 1971. Co-ops, including grocery
stores, created an automatic community among the members,
who shared a common vision of a better world where they
could effect change while running errands.
One of the new immigrants was present-day culinary
memoirist and Gourmet Editor-in-Chief Ruth Reichl, at
the time "a Gypsy with abundant black curls tossed
over [her] shoulders and a multicolored skirt that swept
the ground." She came not as a student but as someone
who wanted a life that fit her parameters of happiness.
She worked at The Sparrow, a collectively owned restaurant,
and prepared meals for a large gaggle of artists and
neighbors who dropped in each night. "Berkeley
was very bohemian," she says, "full of people
like us."
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A RICH TOWN
Berkeley's economy made alternate lifestyles possible.
Students weren't rich-dumpster diving appears in Reichl's
Tender at the Bone and Jo Freeman's At Berkeley in the
60s-but they could make ends meet without a parent's
wallet and the rules that came along with it. David
Lance Goines and Alice Waters paid tuition ($75 per
semester) and rent and threw fancy dinner parties while
he worked halftime at a printing press and she worked
part-time as a waitress and a teacher. Reichl and a
group of fellow artists bought a 17-room house for $29,000.
Students and those in the flats could make ends meet,
but the food scene succeeded because of the town's moneyed
set. Diners packed Narsai David's eponymous restaurant
on Kensington Circle, which offered elegant menus and
a wine list that won one of the first three Wine Spectator
Grand Awards. Shoppers bought French charcuterie at
Victoria Wise's Pig By the Tail. They flooded into Alice
Medrich's Cocolat and cleared out her desserts.
They didn't mind that Medrich drew her signs by hand
or learned to make desserts just ahead of consumer demand.
They supported Chez Panisse even when it had mismatched
chairs and an awkward layout.
They understood good food, and they wanted to recapture
the taste of France.
FRANCE
France was on the country's brain. Julia Child's TV
Show The French Chef first aired in 1963 and Richard
Olney wrote about the simple French cuisine of the countryside.
It seems like every other food lover in Berkeley had
traveled to Europe. France then was much like Southeast
Asia today: A place to travel cheaply and have a food
epiphany around every bend. Country French food retained
the connection to the land that American food had lost.
If flavor was an aesthetic, France dictated the standards
of beauty.
Those who went to France returned with a burning need
to bring the food home. Alice Medrich sold truffles
and pastries inspired by the ones her French landlady
had made for her. Kermit Lynch visited small, traditional
wine makers in the countryside and brought back the
character-rich bottles that would earn him a national
reputation. Steve Sullivan tasted authentic French bread
and resolved to make it here, first in the kitchens
at Chez Panisse, and then at Acme Bread. Alice Waters
had an epiphany as she ate at a restaurant that grew
its own vegetables and threw a line into the river when
she ordered fish.
ALICE'S RESTAURANT
Alice Waters, a pretty young woman with a far-off look
in her eyes, was the Mario Savio of the food movement.
The Berkeley culture shaped her, but she had the energy
and vision to spearhead the revolution and rally those
around her. "She is a restaurateur in the old tradition,"
says wine writer Gerald Asher of his friend. "She
knew how to source the best ingredients, and she knew
how to get the best from her chefs." She turned
her back on haute cuisine, the established definition
of gourmet food, in favor of simpler food that showcased
the beauty of good ingredients. Her food supported her
political beliefs that agriculture needed to find harmony
with the environment. She felt that if she served the
kind of food she believed in, the world would find its
way to her and change its attitudes. Anything seemed
possible.
After Alice Waters, the food revolution's history slides
into a well-worn groove: Chez Panisse flourished in
the unique Berkeley environment, fueled by Waters's
passion and a dash of luck. James Beard trumpeted the
restaurant's cause, and Chez Panisse became a destination
and an example. Waters' novel approach to cuisine changed
the American restaurant landscape. Stylized French food
ceased to be the gold standard, replaced by chefs who
worked closely with farmers and proudly listed the growers'
names on menus. Many cooks came through Chez Panisse's
got her religion and spread it throughout the country
as they became prominent chefs in their own right. Small
cheese producers such as Laura Chenel could succeed
because the restaurant's chefs provided a market. All
who ate there learned the lesson well: Great food and
great ingredients are two sides of one coin.
Berkeley's food movement had such a profound influence
that modern Americans take its results for granted.
Shoppers find European-style bread in their supermarkets
without knowing that Steve Sullivan's crusty loaves
inspired the baker. Coffee drinkers order gourmet coffee
from Starbucks-for all its commercial ills, the chain's
coffee is generally better than what its customers drank
before-without knowing that three friends of Alfred
Peet emulated his Berkeley store in Seattle. Dessert
lovers swoon over elegant pastries without knowing that
the chef's influences probably link back to Alice Medrich's
top-quality, ingredient-driven desserts. Foodies everywhere
shop at farmer's markets without seeing the young woman
who made a national movement out of the belief that
you should know who grew your produce.
Mario Savio's fights had definite endpoints. The battle
for your palate is 30 years old and still being fought.
The author would like to thank Sylvan Brackett, who
provided invaluable assistance.
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| PEOPLE'S
GROCERY |
| Bringing
Health and Education Home |
| BY
PAUL SUPKOFF |
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It was not so long ago, as some folks remember, that
ice cream, candy, and doughnut trucks roamed the neighborhoods,
chiming their bells to beckon the kids, Pied Piper fashion,
to follow the sweets. Today in West Oakland, there's
a rolling market that is more likely to be filled with
healthful drinks, dairy products, and organic vegetables-the
People's Grocery's Mobile Market broadcasts a hip-hop
beat to attract urban customers to its graffiti-clad
storefront.
This market-on-wheels provides an alternative to the
corner mini-markets in neighborhoods where full-size
supermarkets are all but missing. But the People's Grocery
goes an extra step, bringing healthy foods at equitable
prices. Organic dinosaur kale and Swiss chard, picked
only a few hours before, are sold at one dollar per
bunch, a lower price than those found at Whole Foods
or the farmers' markets. The guiding dictum of this
community enterprise is "Healthy Food for Everyone."
On a sunny May morning, Jason Uribe, Farm Manager for
People's Grocery's Urban Agriculture Program, directs
neighborhood volunteers in one of the program's urban
gardens where vegetables are grown for the Mobile Market.
Bush beans are to be planted that day. To prepare the
earth, these urban farmers will be moving compost and
clearing out the cover crop of pea plants that helped
to restore nitrogen to the soil.
The garden is both a playground and a classroom, where
learning is in direct participation with the earth.
A few neighborhood kids, who are excited to dig in this
rich dirt, are sure to uncover a wriggling host of earthworms
as they till the fertile plots. Also among the early
season volunteers is a college student interested in
health and nutrition. By summer, People's Grocery will
have several young paid interns helping to maintain
the four gardens around town. "We are not just
gardening, but giving back to the community," says
Uribe, making it clear that the opportunity could have
great impact on the futures of the youth. Not only is
the garden a source of organic produce for the market,
it is a professional training ground.
In the quest to expand production, People's Grocery
is in active pursuit of land partnerships that could
widen the food shed of West Oakland. One of the most
promising opportunities is being developed through SAGE
(Sustainable Agriculture Education), a Berkeley-based
organization that is developing Urban Edge Agricultural
Parks in communities like Sunol (about 30 minutes south
of Oakland). The goal is to increase the possibilities
for local food production and also to provide a hands-on
environment to train young people in sustainable food
systems.
The commitment to fostering young-adult professional
development through paid programs is at the heart of
the People's Grocery philosophy. Through the Collards
n' Commerce Youth Entrepreneurship Program, young people
work full time in the summer and part time during the
school year studying cooking, nutrition, gardening,
and business. During the school year, youth deliver
peer-to-peer instructional presentations, help run the
Mobile Market, and manage an after-school gardening
program at Hoover Elementary School.
People's Grocery also runs the Urban Rootz Food &
Justice Camp, a free youth program that introduces issues
related to food systems. The young people learn about
the negative effects of processed foods, the inequalities
in access to healthy groceries, and how food impacts
personal, communal, and environmental wellbeing.
Recognizing the need for continued education and professional
development, People's Grocery has teamed with Bauman
College, a holistic nutrition and culinary arts school
in Berkeley. People's Grocery's own Geralina Fortier
is the first scholarship student at Bauman and upon
graduation will bring her newly gained knowledge of
health and nutrition back to Oakland as a Peer Nutrition
Educator. A future outreach alliance through the University
of California at Santa Cruz Farm and Garden program
will offer a six-month study in sustainable agriculture.
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People's
Grocery predicts that the $85 billion spent by lower income
families will increasingly become attractive to the nutrition
industry that for the most part has directed its business
development to other communities. The consequence will
be an increased demand for a readied and diverse work
force to staff those emerging cultural and ethnic markets.
To help lead this growth, companies will look to employ
community members trained in programs like those offered
through the People's Grocery.
Yet another aspect of the People's Grocery is "Eating
of Health and Wellness," a cooking class program
offered by Lori Camille that provides the residents of
West Oakland with insight into the food system that is
the kitchen. Classes honor cuisine and kitchen techniques,
with a hands-on sensitivity to testing and a bend towards
health and nutrition.
During a winter class, Camille's interest in nourishing
naturally was expressed by her choice of body-warming
recipes using seasonal vegetables. Complementing the
timely cycle of the earth to the table, the menu included
butternut squash soup, quinoa/millet with seaweed and
herbs, baked beets with garlic-basil vinaigrette, and
a quenching ginger spritz. Camille sprinkled the demonstrations
with tips on the medicinal aspects of common foods,
explaining how beets and garlic might literally enliven
a meal. The healing warmth of the food on that winter's
night matched the warmth in the room as the students
joined hands around the table and shared thoughts about
what they appreciated in their lives. Some laughs and
smiles ensued before Camille led the group through a
prayer of thanks for the food. The blessings were sealed
with the knowledge learned in the kitchen and the gift
of a nutritious and healing feast prepared by the group.
It was a lesson to carry to the next meal. That night
the students were participants, not only observers,
coming together to cook, to learn and to celebrate life's
nutritious offerings.
After four years of operation, People's Grocery is
focused on fulfilling one of its original goals: to
create a physical store. But the notion of the "store"
is considerably different from our accustomed market
experience. People's Grocery envisions a Wellness Village:
a central establishment housing an education center
that supports the health needs of the local community.
In this learning and service utopia, trained youth workers
serve their customers as Wellness Providers, a role
focused on proactive and direct health support. Brahm
Ahmadi, Executive Director of the People's Grocery,
illuminates, "The grocery store is focused on providing
a broad array of services and educational outlets to
you as no longer the consumer but now the client, now
the member, now the human being and there is a relationship."
People's Grocery recognizes the "emerging client,"
a person on the edge of making a decision to embrace
a healthier lifestyle, particularly around diet. "What
we are trying to do is to create a host of wrap-around
services and educational supports to help them make
the full step into that lifestyle."
Self reliant by design, the growing People's Grocery
network is a comprehensive approach to harnessing and
developing sustainable food systems in West Oakland
while promoting health and youth professional development.
People's Grocery wants to go beyond the common corporate
means of growing, distributing, selling, or preparing
foods. They look to foster a network and essential dialog
concerning our connection to food and healing. The People's
Grocery store will be a physical hub through which the
dialog continues, a central location to sell healthy
foods, lead discussions, seminars, and cooking classes,
sample urban agriculture, and train the young-all in
the comfort of the people's backyard.
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| RECIPE |
Thai
Curry Salad with Brown Jasmine Rice
By Lori Camille, Nutrition Educator
in West Oakland |
Thai Curry Dressing:
1/2 cup olive oil
3 tablespoons apple cider vinegar or lime
juice
3 tablespoons honey (use Thai honey, if
available)
3 and 1/2 tablespoons Thai curry powder
1/3 cup unfiltered apple juice
2 garlic cloves, chopped
1 teaspoon salt
Salad:
2 cups red cabbage, shredded
3-4 collard greens, cut into chiffonade
1 tablespoon coconut oil
2 cups cooked brown jasmine rice
1 large carrots, shredded
2 medium tomatoes, thinly sliced
1 medium cucumber, cut into julienne strips
1 and 1/2 cups bean sprouts
1/4 cup red onion, thinly sliced in moon
shapes
1/4 cup scallions, cut diagonally
1/8 tablespoon fresh basil, chopped
1/8 tablespoon fresh cilantro, chopped
2 cups red leaf lettuce
Cracked white pepper, to taste
1 pear or mango, diced
Place all salad dressing ingredients in
a blender and process until smooth. Set
aside. Massage cabbage and collard greens
with coconut oil for 30 seconds. Add rice,
remaining vegetables, and cracked pepper.
Toss with Thai curry dressing. Garnish with
diced pears or mangos. For a more saucy
salad increase the curry dressing ingredients
by one half.
Serves 10
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